There are multiple benefits to you, your executives and employees, or independent contractors.
These benefits include:

• No master application for the employer to sign.
• No employer financial contribution required.
• No payroll or dues deduction to perform (if desired).
• No minimum participation requirements to worry about
  (as few as one employee).
• No minimum weekly hours work requirement for eligibility.*
• No medical examinations for your members to go through.
• No waiting period for coverage on the plan (s).*
• No individual enrollers eating up your employee's time.
• Multiple carriers and choice = increased employee satisfaction.
  *On most products